Upstart was scaling spend but losing efficiency—until Abhi Mehta flipped the script on signal optimization. By rotating conversion events and pairing it with aggressive creative testing, the team 2x’d lead volume and lowered CPFL. This playbook breaks down the system that made it happen.
NTWRK’s engagement was in free fall—until growth vet Tuan Hoang ditched dashboards for real user convos, rebuilt their data stack, and turned a leaky funnel into a 34% revenue surge. This playbook is a no-fluff breakdown of how deep user insights, smart attribution fixes, and seamless ad-to-product journeys can revive dying growth.
Demand Curve’s senior media buyer was buried in execution—leaving no room for high-leverage strategy. By partnering with GrowthPair, they hired a vetted offshore marketer who immediately took ownership of key responsibilities. The result? More time, more clients, and more profit.
Michael tapped into top-tier offshore talent to run high-impact marketing experiments, scale content, and optimize email and paid channels. The result? Faster execution, leaner operations, and real business growth.
Create clean, consistent, and trackable campaign names/ URLs.
Monitor hypotheses and experiments across all your marketing channels.
Monitor performance across paid acquisition and lifecycle campaigns.
Predict future performance and track progress toward acquisition goals
Optimize the distribution of paid budgets across different channels.
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