How a leading agency scaled capacity and profit

The challenge

Demand Curve, a top-tier startup growth agency, came to GrowthPair with a familiar problem: bandwidth.

Their senior marketer was managing multiple ad accounts, hopping on client calls, handling optimizations, and doing it 7 days a week. There was no time left for strategic thinking or growth-driving initiatives.

They didn’t need just help. They needed someone who could hit the ground running.

“We chose GrowthPair because of the team’s deep experience in both startup growth marketing and recruiting.”

^{Neal O'Grady, Demand Curve co-founder}

The GrowthPair solution

1. Marketers vet marketers. Unlike traditional staffing firms, we don’t use recruiters. Instead, experienced marketers conduct interviews, ensuring candidates are technically strong, creative, and execution-ready.
2. Proprietary role-specific assessments. Every applicant must pass a custom-built growth marketing exam for their specialty, plus English C1 testing.
3. A rigorous pipeline. We vetted 500+ applicants to find the perfect fit for Demand Curve, and it paid off.

“Danica quickly stepped into the role and didn’t need much training to be incredibly effective.”

^{Neal O'Grady}

Results

With Danica on the team:

• Their senior media buyer offloaded low-leverage work
• Execution became smoother, faster, and more consistent
• Strategic thinking and growth planning returned to the calendar
• They were able to take on more clients, directly boosting profit

Why GrowthPair worked

• Ongoing replacement guarantee for as long as you’re a client
• Designed by growth marketers, for growth marketers

“The risk is very low. If it works out, you have a great team member who can help you succeed.”

^{Neal O'Grady}

What it costs Demand Curve

Demand Curve pays $4,000 a month for its growth marketer, all-in. A U.S. growth marketer costs about $12,400 a month once you add benefits, before recruiting fees. Here’s the gap over time.