How Fresh Chile fixed its marketing bottlenecks

Background

The Fresh Chile Company sells Hatch green and red chile, salsas, and sauces from New Mexico. Most of it sells through its own Shopify store, which ranks in the top 1% of stores on Shopify.

Chris Lang is Fresh Chile’s CMO. As the brand grew, his marketing team couldn’t keep up with it.

Chris Lang

CMO at The Fresh Chile Company

Chris runs marketing at Fresh Chile. He also founded Organ Mountain Outfitters, an apparel brand in Las Cruces, New Mexico.

Chris on LinkedIn

The challenge

Three problems stood out:

1. Content quality and cadence were inconsistent
2. Execution was slow, with a steep learning curve on internal processes
3. Scaling campaigns felt like a grind

Together, they dragged on revenue growth. Testing new strategies or moving fast was nearly impossible.

The GrowthPair solution

We started with Fresh Chile’s team structure and worked out exactly which marketer it needed: a social marketer. Then we vetted more than 500 candidates for role-specific skills and English fluency, and picked one with direct experience in Fresh Chile’s niche.

Jill was fully embedded in the team in under 2 weeks.

“GP’s ability to source high-quality talent with relevant experience was next level.”

^{Chris Lang}

Results

With Jill in place:

• Workflows got simpler
• Campaigns launched faster
• Social content output went up, with no drop in quality

“The whole process felt frictionless. I love the ease of hiring, quality of talent, and the fact that you took it off my plate.”

^{Chris Lang}

Advice from Chris

“If you’re serious about scaling and need top-tier talent without the hassle of hiring… GP is a no-brainer.”