What does a growth analyst do?

By leveraging growth analysts, you gain data-driven insights that inform your marketing strategy, optimize performance, and unlock scalable growth opportunities based on real-time analysis and experimentation.

Data Analysis and Reporting

• Build and maintain marketing dashboards to track KPIs like CAC, LTV, ROAS, conversion rates, churn, and retention.
• Analyze funnel performance across acquisition, activation, retention, and monetization stages.
• Run cohort analyses to identify user behavior trends and lifecycle performance.
• Segment customer data to uncover high-value personas and optimize campaigns accordingly.

Experimentation and Insights

• Partner with marketers and PMs to define and measure growth experiments (landing pages, onboarding flows, etc.).
• Create A/B and multivariate test plans with statistical rigor to validate hypotheses.
• Analyze test results to inform next steps, iterate on winning strategies, and sunset underperforming efforts.
• Provide actionable insights and frameworks for continuous testing and learning.

Tooling and Data Infrastructure

• Set up and manage analytics tools such as GA4, Mixpanel, Amplitude, Segment, or Looker Studio.
• Collaborate with engineers to ensure clean tracking implementation (via GTM, API events, or SDKs).
• Maintain data integrity and ensure alignment between tools and reporting dashboards.
• Automate reporting processes to save time and increase team visibility on key performance indicators.

Why Choose GrowthPair?

We offer the safest method to hiring overseas:

• Top Talent: We vet hundreds of applicants before bringing you the top picks.
• Growth Expertise: Guidance from experienced growth marketing leaders.
• Replacement Guarantee: If your hire doesn't work out, we'll find you a replacement.

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