How EmoryDay scaled digital advertising with GrowthPair

The challenge

For 17 years, Rob Fienberg has overseen client service, recruitment, and operations at EmoryDay. Hiring top talent was always a challenge.

• Recruiting was time-intensive, often requiring multiple interview rounds with department heads.
• Even strong candidates sometimes didn’t work out once hired.
• Global talent felt risky: concerns about language fluency, cultural fit, and whether overseas hires could keep pace with a fast-moving agency.
• Previous agencies lacked transparency on pricing and process, which created hesitation.

Rob summarized it simply:

"Hiring is always a bit of a crapshoot until someone actually starts working."

The solution

EmoryDay partnered with GrowthPair to hire an advertising specialist. The key reasons for choosing us:

• Transparent pricing with a clear breakdown of costs, including direct hire terms
• Responsiveness with quick, straightforward communication
• Clarity on the roles GrowthPair could fill and realistic timelines

Rob described the onboarding as "easy, transparent, and accurate."

The results

EmoryDay hired Matheus, an advertising specialist sourced through GrowthPair. Despite initial concerns about his age and experience, Matheus quickly proved himself:

• Passed his 30-day review with "flying colors" and is on track for his 60-day review
• Strong communication skills, proactive learning, and reliability
• Handles complex ad platforms like Google, Meta, LinkedIn, and Bing without issues

Rob admitted they were cautious at first: "Google Ads is complicated. Meta is complicated. If you don’t pay attention, you can make mistakes that cost clients money." But Matheus not only avoided mistakes, he became a strong contributor within weeks.

Rob concluded:

"GrowthPair made the process simple. The information was accurate, onboarding was smooth, and Matheus has been exceptional. We were pleasantly surprised by how quickly he ramped up."

Key takeaways

1. Transparency builds trust. Clear pricing and expectations made EmoryDay comfortable hiring globally.
2. Talent can outperform expectations. Even junior hires can thrive in complex roles with the right support.
3. Easy onboarding matters. Speed and clarity helped EmoryDay fill a critical role without disruption.