The challenge
For 17 years, Rob Fienberg has overseen client service, recruitment, and operations at EmoryDay. Hiring top talent was always a challenge.
- Recruiting was time-intensive, often requiring multiple interview rounds with department heads.
- Even strong candidates sometimes didn’t work out once hired.
- Global talent felt risky: concerns about language fluency, cultural fit, and whether global hires could keep pace with a fast-moving agency.
- Previous agencies lacked transparency on pricing and process, which created hesitation.
Rob summarized it simply:
"Hiring is always a bit of a crapshoot until someone actually starts working."
The GrowthPair solution
EmoryDay partnered with GrowthPair to hire an advertising specialist. The key reasons for choosing us:
- Transparent pricing with a clear breakdown of costs, including direct hire terms
- Responsiveness with quick, straightforward communication
- Clarity on the roles GrowthPair could fill and realistic timelines
Rob described the onboarding as "easy, transparent, and accurate."
Matheus M.
Paid Search Marketer
Matheus is a senior marketing analyst skilled in media buying, data analysis, and campaign optimization, with a track record of boosting leads and conversions and lowering CPA.
Scores from GrowthPair's vetting: a proctored, role-specific assessment and an English test.
Results
EmoryDay hired Matheus, an advertising specialist sourced through GrowthPair. Despite initial concerns about his age and experience, Matheus quickly proved himself:
- Passed his 30-day review with "flying colors" and is on track for his 60-day review
- Strong communication skills, proactive learning, and reliability
- Handles complex ad platforms like Google, Meta, LinkedIn, and Bing without issues
Matheus's first 60 days
Day 1
Matheus starts
Advertising specialist for EmoryDay's clients
Day 30
Review passed
“With flying colors”
Day 60
On track
A strong contributor within weeks
Platforms he runs:GoogleMetaLinkedInBing
Rob admitted they were cautious at first: "Google Ads is complicated. Meta is complicated. If you don’t pay attention, you can make mistakes that cost clients money." But Matheus not only avoided mistakes, he became a strong contributor within weeks.
Rob concluded:
"GrowthPair made the process simple. The information was accurate, onboarding was smooth, and Matheus has been exceptional. We were pleasantly surprised by how quickly he ramped up."
Key takeaways
- Transparency builds trust. Clear pricing and expectations made EmoryDay comfortable hiring globally.
- Talent can outperform expectations. Even junior hires can thrive in complex roles with the right support.
- Easy onboarding matters. Speed and clarity helped EmoryDay fill a critical role without disruption.
