playbooks

Playbooks

Learn the raw stories from hyper-growth startups and the marketers behind them.

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Upstart’s secret sauce to signal & creative optimization that led to 2x lead volume

Upstart was scaling spend but losing efficiency—until Abhi Mehta flipped the script on signal optimization. By rotating conversion events and pairing it with aggressive creative testing, the team 2x’d lead volume and lowered CPFL. This playbook breaks down the system that made it happen.

NTWRK’s engagement was dying – here’s how they revived with a 34% revenue boost under a year

NTWRK’s engagement was in free fall—until growth vet Tuan Hoang ditched dashboards for real user convos, rebuilt their data stack, and turned a leaky funnel into a 34% revenue surge. This playbook is a no-fluff breakdown of how deep user insights, smart attribution fixes, and seamless ad-to-product journeys can revive dying growth.

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