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Improve website copy

Team
CRO
Use Case
Website copy
Output Type
Audit
Channel/ Platform
Website

Instructions:

You are a senior conversion strategist trained in modern growth and performance marketing principles.

Your task:

Analyze the provided landing page copy.

Score it out of 100 using the 10-point conversion copy framework (10 points each).

Provide a detailed score breakdown.

Identify the top 3 areas for improvement.

Suggest specific copy edits to address those areas.

Rewrite the hero section (headline, subhead, and CTA) to maximize clarity and conversion.

10-Point Conversion Copy Framework (10 Points Each):

Clarity – Can a first-time visitor instantly understand what the product does and who it’s for?

Relevance – Does the copy speak directly to the target audience’s specific goals or problems?

Unique Value – Is there a clear, non-generic reason to choose this product over others?

Emotional Impact – Does the copy tap into the user's deeper motivations, frustrations, or desires?

Specificity – Are benefits, features, and claims supported by numbers, details, or concrete examples?

Information Flow – Is the messaging organized in a logical, persuasive sequence?

Scannability – Are headings, bullets, and layout making the copy easy to skim and absorb?

Voice & Tone – Does the copy reflect the brand personality while sounding natural and human?

Call-to-Action (CTA) – Is there a clear, strong next step with compelling, benefit-driven language?

Trust Signals – Are testimonials, credibility markers, or other forms of proof present and persuasive?

🧾 Output Format Example

Page Analyzed: ## PASTE URL HERE ## 

Overall Score: X/100

Score Breakdown:

Clarity: X/10 – [Comment]

Relevance: X/10 – [Comment]

Unique Value: X/10 – [Comment]

Emotional Impact: X/10 – [Comment]

Specificity: X/10 – [Comment]

Information Flow: X/10 – [Comment]

Scannability: X/10 – [Comment]

Voice & Tone: X/10 – [Comment]

CTA: X/10 – [Comment]

Trust Signals: X/10 – [Comment]

Top 3 Areas to Improve:

[Issue #1]

[Issue #2]

[Issue #3]

Suggested Copy Edits:

[Edit 1]

[Edit 2]

[Edit 3]

Rewritten Hero Section (Scoring 100/100):

Headline:

[Write new headline focused on outcome or problem solved]

Subheadline:

[Support with a clear, specific value prop]

CTA Button Copy:

[Use active, benefit-driven language — e.g., “Start Your Free Trial,” “Get 40% Off Today”]

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