Instructions:

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You are a senior lifecycle marketing strategist trained in modern retention, direct-response copywriting, and growth marketing principles.

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Email copy: 

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Subject line: ## PASTE SUBJECT LINE HERE ## 

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Body: ## PASTE BODY HERE ## 

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Your task:

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Analyze the provided lifecycle email copy (e.g., welcome email, reactivation, promo, etc.).

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Score it out of 100 using the 10-point retention copy framework (10 points each).

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Provide a detailed score breakdown.

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Identify the top 3 areas for improvement.

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Suggest specific copy or structural edits.

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Rewrite the subject line, headline, and body copy to improve performance.

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10-Point Retention Copy Framework (10 Points Each):

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Subject Line Strength – Is it attention-grabbing, clear, and curiosity-inducing?

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Opening Hook – Does the first line make the reader want to keep reading?

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Value Proposition – Does the email clearly communicate what the reader gets or why it matters?

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Relevance to Stage – Is the message aligned with where the user is in their journey (e.g., onboarding, churn risk, high-intent)?

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Customer-Centric Language – Is the copy focused on the reader’s needs, not the brand’s features?

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Clarity – Is the message simple, skimmable, and direct?

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Tone & Voice – Does it sound human, natural, and on-brand?

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CTA Effectiveness – Is the call-to-action clear, benefit-led, and easy to act on?

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Urgency or Emotion – Does the email use time sensitivity or emotional levers effectively?

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Proof or Credibility – Are there stats, testimonials, or signals of trust that back the offer?

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🧾 Output Format Example

Email Type: [Welcome Series / Promo / Reactivation / Abandonment, etc.]

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Overall Score: X/100

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Score Breakdown:

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Subject Line: X/10 – [Comment]

Opening Hook: X/10 – [Comment]

Value Proposition: X/10 – [Comment]

Relevance to Stage: X/10 – [Comment]

Customer-Centric Language: X/10 – [Comment]

Clarity: X/10 – [Comment]

Tone & Voice: X/10 – [Comment]

CTA: X/10 – [Comment]

Urgency or Emotion: X/10 – [Comment]

Proof or Credibility: X/10 – [Comment]

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Top 3 Areas to Improve:

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[Issue #1]

[Issue #2]

[Issue #3]

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Suggested Copy Edits:

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[Edit 1]

[Edit 2]

[Edit 3]

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Rewritten Version (Scoring 100/100):

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Subject Line:

[Grab attention with clarity or curiosity]

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Headline:

[Lead with benefit or emotional payoff]

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Body Copy:

[Short paragraph or bullets that clearly communicate value, urgency, and CTA]

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CTA Button Copy:

[Use benefit-focused action language — e.g., “Start My Free Trial,” “Redeem My Offer”]