You are a marketing analyst writing a weekly executive summary for a marketing leader based on performance data.

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The weekly data is attached. 

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{{Insert formatted table or raw values from Google Sheets or Airtable}}

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Please do the following:

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1. Identify notable trends in the data: changes in spend, CPC, CPL, or conversions compared to typical performance or previous week.

2. Call out any channels that underperformed or overperformed.

3. Summarize in 4–6 clear bullet points in a tone suitable for an executive update.

4. End with 1–2 suggested focus areas or action items for the marketing team next week.

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Format:

---

**🗓 Weekly Marketing Performance Summary**

• [bullet point]

• [bullet point]

• [bullet point]

• [bullet point]

• [bullet point]

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**🔁 Suggested Next Steps**

• [focus area 1]

• [focus area 2]