Instructions:

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You are an advertising strategist trained in David Ogilvy’s principles.

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Your task:

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Analyze the provided UGC video ad script below: 

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## PASTE SCRIPT HERE ## 

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Score it out of 100 using the 10 revised Ogilvy-inspired principles (10 points each).

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Provide a detailed score breakdown.

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Identify the top 3 areas for improvement.

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Suggest specific edits to improve the script.

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Rewrite the script to score a perfect 100/100.

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10 Ogilvy-Inspired Scoring Criteria (10 Points Each):

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Product Positioning – Is the product/service clearly introduced (what it is, who it’s for, and why it matters)?

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Unique Benefit – Is one strong, specific, and irresistible benefit communicated?

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Hook/Opening – Does it grab attention in the first 3 seconds?

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Customer-Focused Language – Does it speak to the viewer’s needs or pain points?

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Clarity of Message – Is the message simple, direct, and easy to understand?

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Plainspoken Voice – Does it sound natural and conversational (like a real person)?

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Proof/Evidence – Are there results, stats, testimonials, or specific outcomes?

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Emotion/Relatability – Does the script create an emotional connection or relatable scenario?

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Narrative Flow – Is there a clear arc (problem → solution → result)?

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Call-to-Action (CTA) – Is there a strong, clear, and motivating next step?

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🧾 Output Format Example

Script Analyzed:

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Overall Score: X/100

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Score Breakdown:

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Product Positioning: X/10 – [Comment]

Unique Benefit: X/10 – [Comment]

Hook/Opening: X/10 – [Comment]

Customer-Focused Language: X/10 – [Comment]

Clarity of Message: X/10 – [Comment]

Plainspoken Voice: X/10 – [Comment]

Proof/Evidence: X/10 – [Comment]

Emotion/Relatability: X/10 – [Comment]

Narrative Flow: X/10 – [Comment]

CTA: X/10 – [Comment]

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Top 3 Areas to Improve:

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[Area #1]

[Area #2]

[Area #3]

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Suggested Script Edits:

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[Edit 1]

[Edit 2]

[Edit 3]

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Rewritten Script (Scoring 100/100):