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GrowthPair University is our hands-on AI training program built exclusively for the marketers we pair. It's how we turn already-vetted, experienced marketers into AI-native force multipliers for your team. We teach the skills, frameworks, and mindsets that separate marketers who dabble in AI from marketers who architect with it.
Every marketer masters the ASK SMART Framework for growth planning. They learn how to position AI as a strategic asset — not just a tool — so they think at the level your team needs from day one.
Your marketer builds repeatable loops, masters prompt engineering, and executes channel-specific AI tactics. They learn to automate without losing the human touch, with hands-on practice and expert feedback.
Deep training on ChatGPT, Claude, and Gemini. Your hire understands reasoning modes, brand-safe execution, and when to use which model, building real proficiency, not surface-level familiarity.
They learn to integrate AI into your existing workflow seamlessly. Claude Cowork for research and automation, Claude Code for custom web apps and sustainable processes that scale with your business.
Modules
Hours of Training
Tools Covered
Frameworks
A structured path to AI mastery.
Repeatable systems that scale, prompt engineering fundamentals, channel-specific AI tactics and live tool demonstrations of ChatGPT, Claude, and Gemini. Your hire learns to execute loops that produce measurable results.
ChatGPT reasoning modes, Gemini for decks and presentations, Claude for brand-safe, nuanced work, and the PAIR guideline for responsible AI execution. This is where most marketers fall short, but yours won't.
Your marketer learns which AI applications pair with your existing stack, how to integrate AI into workflows without friction, and how to build connected systems that eliminate manual handoffs.
The S.T.A.R.T. framework for structured thinking. Claude Cowork for document creation, research, and team-based automation. Your hire creates better briefs, research decks, and strategic plans faster.
Claude Code for data processing, analysis, automation, web scraping, batch operations, and role-specific capstones. Your marketer turns raw data into insights without waiting on an engineer.
Team standards, documentation, and guardrails. Every GrowthPair marketer completes the program with a replicable AI system, not just new knowledge.
Because your hire is backed by GrowthPair University, here's what changes:
Faster ramp on AI
While other companies' hires piece together AI skills from YouTube videos and trial-and-error, yours is going through a structured 40-hour curriculum built by marketing leaders.
AI-enhanced strategy
Your hire learns to think in AI, not just use it. They identify opportunities and execute faster than competitors whose marketers are still figuring out which tools to try.
A force multiplier
One GrowthPair marketer does the work that used to require multiple people. As they progress, their AI-native execution means they ship at a pace that multiplies your team's output.
Expert-led
The difference between a marketer who watched a few AI tutorials and one who's trained by marketing leaders from Uber, Postmates, and Coinbase is night and day.
GrowthPair made finding our marketing superstar so quick and easy. They found someone who checked all our boxes and fit our budget perfectly.
We faced an endless stream of expensive, underqualified candidates, and hiring was a huge drain. Then we brought in GrowthPair and everything changed.
GrowthPair helped me find a high quality overseas marketer, FAST!
We told them what we were looking for, and we had a video editor hired inside of a couple of days. 10/10 would recommend.
Their ability to place talented designers quickly, especially those comfortable in fast-paced environments, has been invaluable.
We worked with GrowthPair for CRM execution support and had a great experience. Recommend for hands-on CRM support.
GrowthPair helped me find a great social media manager by providing a large list of qualified applicants for me to review.
GrowthPair made finding our marketing superstar so quick and easy. They found someone who checked all our boxes and fit our budget perfectly.
We faced an endless stream of expensive, underqualified candidates, and hiring was a huge drain. Then we brought in GrowthPair and everything changed.
GrowthPair helped me find a high quality overseas marketer, FAST!
We told them what we were looking for, and we had a video editor hired inside of a couple of days. 10/10 would recommend.
Their ability to place talented designers quickly, especially those comfortable in fast-paced environments, has been invaluable.
We worked with GrowthPair for CRM execution support and had a great experience. Recommend for hands-on CRM support.
GrowthPair helped me find a great social media manager by providing a large list of qualified applicants for me to review.
Every company I talk to says the same thing: 'We need our marketers to know AI, but we don't have time to train them.' That's exactly why we built GrowthPair University. When you hire through us, your marketer isn't figuring it out alone, they're going through a structured program built by people who've actually scaled marketing teams with AI. They get better every week, and that compounds for your business.
That's the GrowthPair advantage.
Jonathan Martinez
Founder of GrowthPair
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No. GrowthPair University is our internal training program built exclusively for the marketers we place. It's how we ensure every hire is getting expert-led AI training from day one, not figuring it out on their own. It's not a service we sell separately; it's baked into every pairing.
GrowthPair University runs alongside your marketer's work with you. They're delivering results for your team while progressing through the program, so you get a great marketer who's getting measurably better at AI every week. Think of it as a continuous investment in your hire that's included in every pairing.
Every marketer who comes through GrowthPair completes all seven modules, including hands-on capstone projects specific to their role. We track progress and proficiency across the curriculum. It's part of how we ensure quality.
That's one of the best reasons to hire through GrowthPair. Your marketer is actively building AI skills through a structured program. They'll bring AI capability to your team without you having to build a training program from scratch. They become the person who shows the rest of your team what's possible.
Every GrowthPair marketer is trained across 15+ AI tools and platforms, including ChatGPT, Claude, Gemini, Claude Code, and Claude Cowork. They also learn our proprietary frameworks: ASK SMART, PAIR, and S.T.A.R.T., so they don't just know the tools, they learn how to think with them.
Most marketers who claim AI experience have used ChatGPT for copywriting. That's surface-level. GrowthPair University goes 40+ hours deep covering prompt engineering, AI-powered growth loops, advanced model mastery, workflow automation, and data operations. Your hire will become a force multiplier and learn how to architect with AI.
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