Turn creators into a reliable growth channel with a full-time influencer marketer

Our influencer marketers own your creator program from strategy to execution: deciding which creators and campaign types will move the brand, then sourcing, negotiating, and running them. They bring the judgment to build partnerships that drive real revenue.

An influencer marketer turns creators into a growth channel

Influencer marketing only works when someone owns it end to end, from the strategy down to the day to day. A dedicated influencer marketer decides which creators and campaign types fit your goals, builds the relationships, and holds every partnership to a number, so creator content becomes a reliable growth channel.

Core tasks they excel at:
  • Strategizing which creators, channels, and campaign types will actually move the brand
  • Sourcing, vetting, and negotiating with creators across Instagram, TikTok, and YouTube
  • Building and nurturing a creator and ambassador community that keeps producing
  • Running gifting, seeding, affiliate, whitelisting, and paid partnership campaigns
  • Writing campaign briefs and directing creators to produce content that performs

We've had a fantastic experience working with GrowthPair. They’ve consistently provided fast, creative support tailored to our business needs. Their ability to place talented designers quickly—especially those comfortable in fast-paced environments—has been invaluable.

Rachael McGowan
Lead Designer

We worked with GrowthPair for CRM execution support and had a great experience. The team members they provided were proactive, skilled, and integrated seamlessly into our workflows. They helped us improve campaign execution and efficiency. Recommend for hands-on CRM support.

Sean Garrett
Lifecycle Director

GrowthPair helped me find a great social media manager by providing a large list of qualified applicants for me to review. From there I set up interviews with a handful I felt were the best fit. After choosing a candidate, the hiring process was smooth.

Tony Felgueiras
Director of Media

Why hire through GrowthPair?

Because hiring the right marketer changes everything. But finding them can be expensive and time-consuming. We make it easy, efficient, and cost-effective. And our results speak for themselves.

1.5%

Applicant acceptance rate

84%

Average payroll savings

90%

First-pair success rate

~ 3 weeks

Agreement to start date

~5%

Replacement rate

100%

of our  team comes from marketing

Influencer Marketer

 FAQs

Can my hire be both strategic and execution-focused?

Yes. GrowthPair only places experienced marketers who can plan, problem-solve, and handle day-to-day execution. This is vetted during our multi-step skills assessment and interview process.

How quickly can my hire ramp and add value?

Most hires ramp within one week. Every marketer has already passed a rigorous, role-specific skills assessment, English proficiency testing, and live interviews with marketers. By the time they join your team, they’re fully equipped to contribute immediately.

Are my hires trained on AI & workflow automation?

Yes. Every hire receives ongoing access to GrowthPair University, which includes training on AI tools, automation, and current marketing best practices.

Can my influencer marketer both build the strategy and run it day to day?

Yes. We place experienced marketers who set the creator strategy and own the execution, from sourcing and negotiation to campaign management. They're strategic operators, not coordinators, and both sides are vetted in our skills assessment and interviews.

Do your influencer marketers have DTC or eCommerce experience?

Yes. We prioritize marketers who have run creator programs for DTC and eCommerce brands, so they understand how influencer content connects to revenue.

What platforms and tools do your influencer marketers use?

They're vetted on influencer and affiliate platforms like Aspire, GRIN, and ShopMy, plus native Instagram, TikTok, and YouTube. Depth varies by background, but every GP influencer marketer can operate the tools your program runs on.

Can they handle affiliate and whitelisting, not just gifting?

Yes. They run the full range of creator partnerships, gifting, seeding, affiliate, whitelisting, and paid collaborations, and they decide when to use each to hit your goals.

Growth doesn’t happen by accident

It happens when you hire right. We’ll pair you with top global marketing talent in three weeks or less.
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