A ready-to-post template for the AI builder role, what to cut from it, and how to check each skill in an interview.
A marketing engineer job description should name what you want built, the tools they’ll own, and how you’ll measure them. Most ranking templates describe the older technical marketing engineer. Use the builder version below, with a pay range. Profound lists $135,000 to $200,000 for its own role.
The title means two jobs, and the templates mix them up. Adaface’s marketing engineer template, from July 2024, describes someone who turns product specs into material for technical buyers, with a dotted line to engineering. That’s the technical marketing engineer chip and networking companies hire. The builder role is newer. Profound launched it on April 8, 2026, for marketers who build AI agents, pages, and automations.
Then pick a coding bar. Live postings on Profound’s job board fall into three levels:
| Coding bar | What the posting asks for | Example |
|---|---|---|
| No code | Builder aptitude, like automating processes or building with LLMs. No coding or computer science degree required. | Profound, Forward Deployed Marketing Engineer ($149,250 to $155,250) |
| Some code | 4+ years in a technical marketing role, plus Python or JavaScript for data pipelines, APIs, and automations | Profound, Marketing Engineer ($135,000 to $200,000) |
| Production code | 4+ years shipping and owning production software, with code review by engineers | Faire, Growth Platform Marketing Engineer ($176,000 to $242,000) |
Most marketing teams want the first level with a little of the second: someone who builds with AI and no-code tools and can read code when a build needs it. The template below is written for that. If the job is building pipeline systems for sales, use our GTM engineer job description instead.
Copy this, then fill in the brackets.
Marketing Engineer [Remote / Hybrid / City] · Full-time · [Pay range]
About the role We’re hiring a marketing engineer: a marketer who builds. Today our team waits [two weeks] on design and engineering for every landing page, and [describe the manual work, like “we build the weekly report by hand”]. Your job is to build the pages, tools, and AI workflows that remove that wait, then find the next bottleneck. You’ll report to [Head of Marketing / CMO / founder].
What you’ll do
What you’ll use [Claude / ChatGPT], [Lovable / Cursor / Replit], [Webflow / WordPress / Framer], [n8n / Make / Zapier], [HubSpot / Salesforce], [GA4].
What you bring
How we’ll measure you [30 days: ship one page or tool the team uses every week.] [60 days: replace one manual process end to end.] [90 days: report the time saved or pipeline created by what you built.]
Pay [Range]. [Benefits.]
A job description gets you applicants. Here’s how our marketers check the skills in it during interviews, before you meet anyone.
| Skill | Why it’s in the job description | How we check it |
|---|---|---|
| Building pages and tools | Most of the job is shipping pages and lead magnets without a developer | They screen-share a live page or tool they built and change something on the call |
| Workflow automation (n8n, Make, Zapier) | Repeated work should run on its own | They walk through a live workflow, and explain what happens when a step fails |
| AI agents and prompts | Agents draft, monitor, and report so people don’t have to | A prompt or agent they run today, and how they catch bad output before anyone sees it |
| CRM and tracking | A page that doesn’t pass leads and UTMs to the CRM is a broken page | They show how a form submission reaches the CRM, and where it could get lost |
| Search and AI answers | Pages have to be easy for Google and AI tools to read and cite | They explain how they’d mark up a page so it gets cited, and how they’d check |
| Marketing judgment | A builder who picks the wrong thing to build wastes the week | Why they built it, and what number moved after it shipped |
| Written English | They document their builds for your team | A C1 English assessment, required for every GrowthPair candidate |
Red flags we watch for: a long tool list with nothing live to show, builds nobody else could maintain, and no answer to “what changed after it shipped?” If getting cited in AI search is the main job, you may want an SEO/AEO specialist instead.
Writing the job description is the easy part. Then comes sorting applicants with a builder title and nothing built. Every GrowthPair candidate goes through five steps: a resume screen, a phone interview, a proctored skills assessment, a live interview, and your interview. Only 1.5% of applicants are accepted.
We place Marketing Engineers, who build landing pages, lead magnets, AI agents, and automations inside your marketing team. They’re full-time, work your time zone, and cost about $4,000 a month, all-in. Most clients have their hire working about 3 weeks after signing. See the full math in what a marketing engineer costs to hire.
One thing a job post does better: if you need a builder in a U.S. office, or one who ships production code into your product, post the role yourself. We place full-time global marketers who build with AI and no-code tools.
They build the tools a marketing team runs on: landing pages, lead magnets, AI agents, and workflow automations. They find repeated manual work and turn it into a system the team can use.
What you want built, the tools they’ll own, who they report to, how you’ll measure them at 30, 60, and 90 days, and a pay range. Lead with the problem, since that’s what a good builder reads first.
For most marketing teams: a few years in marketing, live builds they can walk you through, comfort with APIs and automation tools, and clear written English. Ask for code only if they’ll ship it.
A technical marketing engineer explains a technical product to engineers through demos, tutorials, and training, and usually needs an engineering background. A marketing engineer builds marketing tools and automations.
In the U.S., five builder posts on Profound’s job board ranged from $132,000 to $242,000 in base pay in October 2026. Profound’s own role posts $135,000 to $200,000.
A marketing leader, like the head of marketing, CMO, or founder. They work best inside the marketing team, close to the people who use what they build.
